Jovanni Marcello
Creative Strategist & Media Buyer

Jovanni
Marcello

I design your ad creatives and run your Meta ads. One person, full stack, no agency overhead.

Get a Free Sample Ad See My Work
11yr Experience
150+ Creatives / Month
7yr Media Buying
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What I Do

Creative production meets
media buying.

Creative Production
150+
ad creatives per month

UGC, demos, testimonials, carousels, video. Reverse engineered from what's actually converting. Fast turnaround, not 3 week agency cycles.

Meta Ads Manager dashboard
Media Buying
Live optimization
24h
optimization cycle, not weekly

I kill underperformers before they waste budget and scale winners the same day. Creative and media buying under one roof means every insight feeds the next batch.

My Work

Recent ad creatives I've produced.

UGC VideoFeed
WhiteningReel
Product DemoReel
Product ShotFeed
Brand StoryFeed
LifestyleStory
Social ProofFeed
Protein BarReel
Before/AfterFeed
TestimonialReel
UnboxingStory
UGC VideoFeed
WhiteningReel
Product DemoReel
Product ShotFeed
Brand StoryFeed
LifestyleStory
Social ProofFeed
Protein BarReel
Before/AfterFeed
TestimonialReel
UnboxingStory
Why This Matters

Creative is now the
targeting signal.

Meta's algorithm changed. Creative is now the primary signal that determines who sees your ads. The brands winning on Meta today aren't the ones with the best targeting setup. They're the ones producing the most diverse, high quality creatives the fastest. That velocity is exactly what I deliver.

How I Work

The system behind
the output.

AI for speed. 11 years for direction.

Creative Direction & Production

Every creative starts with a hypothesis: format, hook, angle, audience signal. Then I execute fast. VEO 3, Seedance 2.0, and Kling handle the production layer. The brief, the direction, and the call on what to test is mine.

Performance Strategy

I develop the strategy, write the briefs, and decide what gets scaled. Claude accelerates the operational side: research, copy iterations, performance analysis. 11 years of knowing what converts is what makes all of it useful.

Claude Gemini VEO 3.1 Seedance 2.0 Kling 3.0 Meta Ads TikTok Ads
About

Jovanni Marcello

Jovanni Marcello

11 years in marketing. 7 years as a senior media buyer across Meta, TikTok, and Google. Former digital content lead at EndemolShine. Growth hacker at an AI driven agritech startup.

11 years in performance marketing built the judgment for what converts. I've built a system that produces at full-team speed without the overhead. AI handles the execution layer. The calls on what to test, kill, and scale are mine.

Want to see what I'd make
for your brand?

Send me one product. I'll design a sample ad for free. No commitment, no sales call.

Get a Free Sample Ad